SEOUL
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[selected work]
01
Art Direction + Campaign
I shape visual concepts into campaigns that feel intentional, emotionally aligned, and clear in their direction. Every decision is made to support the bigger idea behind the brand.
Campaign concept
Shoot + production prep
Visual storytelling
02
Brand Design
I create visual identities with clarity, consistency, and personality. The goal is not just to make a brand look good, but to give it a recognisable and lasting visual language.
Logo Design
Visual Identity
Brand Guidelines
03
Digital + Motion
I design digital experiences that feel polished, atmospheric, and visually cohesive. Motion and interaction are used to bring rhythm, depth, and presence to a brand.
Motion graphics
UX + UI
Social content systems
AI imagery
04
Print + Packaging
Physical touchpoints designed with the same level of care as digital ones. Packaging and print materials created to feel tactile, considered, and visually distinctive.



